The Indian Distribution Network Samples †MyAssignmenthelp.com

Question: Discuss about the Indian Distribution Network. Answer: The Indian distribution network consists of retail network, wholesale network and logistics infrastructure. The retail network consists of around nine million outlets like, traditional outlets, grocers stores, specialized stores, service outlets, supermarket and online stores. The wholesalers buy products from the manufactures and after that sell it to the retailers. The wholesaler performs storage, credit provision, information provision and bulk breaking for manufacturers. The logistic infrastructure is based on the warehouse network, which is influenced by mostly the taxation structure and partly by transport, distance and demand inspection (Lilien and Grewal 2012). As many hawkers sell newspapers and magazines throughout Mumbai and they have limited budget, I would like to offer some percentage of money from my total budget of the new periodicals for distribution and selling. The strategy depends upon how one could convince those hawkers. However, if one is sure about that his or her periodical will be sold; it would not be very difficult to convince someone, especially if one offers money in return of the service. The convincing part depends upon how one is able to influence, persuade, advise and project his product to the distributors. The art of convincing is the leadership quality that one has to achieve for effective communication with others. In terms of international distribution channels, I would like to suggest to companies such as Apple to gain a larger market share in India that the producer directly sells his products to the retailer, who would sell this product to the end consumer. In this distribution channel there is only one intermediatory, which is the retailer. Another suggestion could be using the direct distribution model where the producer, the Apple Company would directly sells its product to the end consumer using its own platform in India (Terpstra, Foley and Sarathy 2012). I would like to implement strategies like an alternative distribution model instead of traditional model, which seems to be inadequate in the context of growing urbanization where seventy to seventy-five percent of rural districts started to move from their current reality towards urbanization in terms of purchasing power and per capita income. The alternative model would analyze the sales benchmark for an area based on the population of that area and the market potential value data, which is the purchasing potential of a specific market (Armstrong et al. 2015). The advantages of doing business in the emerging markets like India is that it offers new wants or need, so, the new business can easily penetrate in the market. There are other advantages of starting up and maintaining business in India like first moving and early success in business, access to the new capital as the emerging market is new and virgin. The disadvantages include cultural risks and limited protection. A new businessperson should know the cultural perspective of the product, which he is going to sell. There is a chance for limited protection in corruption for doing business in the emerging countries (Cavusgil, Ghauri and Akcal 2012). References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Cavusgil, S.T., Ghauri, P.N. and Akcal, A.A., 2012.Doing business in emerging markets. Sage. Lilien, G.L. and Grewal, R. eds., 2012.Handbook on business to business marketing. Edward Elgar Publishing. Terpstra, V., Foley, J. and Sarathy, R., 2012. International marketing. Naper Press.